Kalavithi is on a Mission to be the catalyst for revival of classy Folk Art Forms through the startup kalavithi.com, and to help restore the Artists' pride and confidence in their work by providing them Global market and steady demand pipeline; to become the bridge of choice between the connoisseurs and enthusiasts of Folk Art alike, and the Practitioners across the Globe.
By bringing the best in class folk art paintings on the finger tips of Art Patrons, Kalavithi envisions to provide' back to roots' experience to modern day nomads scattered across the world as a result of globalization of economies and business! We also envision to preserve these folk art forms by providing marketing platform to the artists, to enable them to spend more time on creating the art, rather than finding markets for it.
The logo of Kalavithi depicts 'K' and 'V' of Bangla script (Bengali Language). Kalavithi literally means 'Art (Kala) Gallery (Vithi)' in Sanskrit language. Majority of Indian languages have evolved from Sanskrit, and to choose a Sanskrit name is a depiction of our 'Back-To-Root' experience promise. Red and Orange are believed to be auspicious and filled with positive energy, and festivity, which is the inspiration for creation of these folk arts. Folk Paintings celebrate life - marriage, victory, nature, beauty, love, faith - so does Kalavithi!